stick & pierce.

Question: How did you give 500+ students free piercings or tattoos in 6 hours?

Answer: By training student staff to prepare an event brief based on market research they conducted, they had complete agency to design the “best event ever”. I instructed them to think BIG, find something they thought would be nearly impossible.

They chose to host a free tattoo and piercing event. We partnered with local shop @/DreamlandTattoo to design an event-specific flash sheet and provide safe and sanitary services to as many students as they could service within our allotted time. The line for the 6PM event began at 12PM. Due to popularity, we scheduled two more of these events.

Event features: [permanent] flash tattoos, real piercings, henna tattoos, and psychic readings. The event was first come first serve and after they signed in, students played an assortment of games to pass the time and enjoyed snacks to stay well fed and hydrated.

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Laurie Hernandez